palaestral
Every message this product sends answers something the person receiving it did — booked a lesson, asked for a sign-in link, took a seat on a roster. There is no marketing mail, no newsletter and no list to be put on.
Messages a client receives
Sent because of a booking they made or a sign-in they asked for. Every one of them except the sign-in link carries the name of the instructor it is about, because that is the person the reader recognises. A sign-in link is this product's own business with the reader and names nobody else.
- A sign-in link
- A one-time link to the address it was asked for, which is how signing in works here. There are no passwords, so this is the only message that has to arrive.
- A booking is confirmed
- What was booked, when and where it starts, how many seats, and what was paid. Sent once the payment processor confirms the payment rather than when the browser returns from checkout.
- A session is coming up
- A reminder the day before, once per booking, with the meeting point and anything the instructor said to bring.
- A session is cancelled
- Which session, the reason where the instructor gave one, and what came back — money to the card, credits to the balance, or both.
- A seat opened
- For somebody waiting on a full session. The seat is held rather than booked, and the message says until when.
- A refund or a credit was returned
- What went back and where it went. Sent when the money has actually moved rather than when it was decided.
- A signed waiver
- A record of what was signed, the names it was signed for, and when, with a link to the signed waiver.
- A request was declined
- Where somebody asked for a time the instructor will not teach. It names what was asked for so the reader knows which request it answers.
- A request was answered with different terms
- Where the instructor offered a different price. Both figures are in the message and it says when the offer stops being answerable.
Messages an instructor or a studio owner receives
Sent about their own account, their own roster or their own money. These carry no instructor's name in the footer, because the business they are about is this product's with the reader rather than a lesson.
- A credential is expiring
- A certification or licence an instructor recorded is coming up on its expiry date, with enough notice to renew it.
- A seat on a roster is offered
- Sent to the address a studio invited. It names the studio, what the seat is, what the studio keeps out of what that person sells, and when the offer stops being redeemable.
- A seat was taken
- Sent to the owners of a studio when somebody accepts an invitation, with the name and address the seat resolved to.
- What a studio keeps has changed
- Sent to the instructor it is taken from, with the figure before and the figure after.
- A seat was retired
- Sent to the person who held it, saying what stops. The work done under that seat stays where it is.
- A payout arrived
- A studio's share of one sale reached its payout account. Sent on the payment processor's own record that the transfer exists.
- A payout was refused
- Sent when a payout cannot be retried into working, with the processor's own reason, because reconnecting the account is the studio's to do.
None of it is marketing
All sixteen messages above are transactional: each one is triggered by the recipient's own booking, sign-in, roster seat or payout. No address is collected for a mailing list, no address is sold or shared for advertising, and there is no campaign, digest or announcement mail to unsubscribe from.
How to stop receiving them
Anything about a specific lesson is fastest from the instructor directly — they hold the booking and can cancel it, which is what stops the messages about it. To stop everything, email hello@palaestral.com and say so, or ask for the account to be deleted; the privacy page sets out what deletion removes and the three things that are kept.
A sign-in link is the one message that cannot be turned off separately while an account is open, because it is how that account is opened.
Bounces and complaints
An address that bounces as undeliverable, and an address whose owner marks a message as spam, are both suppressed — no further mail of any kind is sent to that address, for every instructor and every booking, until it is reinstated. A complaint is treated as the answer to the question above: somebody asking to be left alone should not have to ask twice.
Because sign-in is a link to an email address, a suppressed address cannot sign in. Write to hello@palaestral.com from another address to have it looked at.
Where it is sent from
Mail is sent from palaestral.com through Amazon Web Services, signed so a receiving provider can check it came from here. Replies reach a person at hello@palaestral.com.